“Local marketing industry savants have long been predicting the demise of print Yellow Pages books, going the way of the buggy whip due to overwhelming competition from Internet alternatives,” writes Chris Silver Smith, Lead Strategist for GravityStream at Netconcepts. In this article, Chris writes about what kind of an impact of local “internet” space has on both printed and online Yellow Pages directories.
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Google recently opted-in many of their clients’ PPC ads to appear in Google Mobile search results. Yahoo has been offering a small suite of mobile ads for a while now, too, so I thought it’d be interesting to compare their current mobile ad offerings.
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Persuasion Architecture is based on Bryan’s idea that, “everybody does things for their own reasons.” These reasons translate into four, distinct preferences, the how and why people do the things that they do. Once you understand the four basic personality types — emotional, logical, fast-paced, and disciplined — you can build perspectives or snapshots that give you insight into how your customers might want to purchase your products. Once you understand the “how,” then you can build the “who.” Who is buying your products from your site? That’s where profiles come into play, small pictures to what Bryan says will “give us a little better understanding of who that grouping or that mode of behavior is going to be — and then ultimately two personas.”
Listen to Stephan Spencer’s interview with Bryan Eisenberg for more about how to boost your site’s conversion rate.
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In this article written by Chris Smith, lead strategist for Netconcepts, he takes a hard look at spending your PPC budget on search ads that use your company’s brand name (and variations thereof) as keywords. Read more and find out why it’s important to promote your brand through paid search.
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Marylynne Tosyali, Director of Online Marketing at Direct Marketing Services Inc., the company behind Wards.com, HomeVisions.com, and several other online stores, is interviewed by Stephan Spencer, President and Founder of Netconcepts.
Stephan and Marylynne covered topics in search from a client’s perspective, Marylynne’s experiences with GravityStream, and their decision to enter the blogosphere.
Listen to this 44 minute podcast, and get an interesting take on search from an online retailer.
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Wouldn’t it be great if all the whiz-bang Web 2.0 interactive elements like Asynchronous JavaScript and XML (AJAX), widgets, Flash, RSS feeds, podcasts, video blogs and so forth were all search engine optimized?
Unfortunately, that’s not the case. In fact, many of these technologies are inherently unfriendly to search engine spiders. So, if you intend to harness Web 2.0 technologies for increased conversion, improved usability and greater customer engagement, you’d better read on or you’ll end up missing the boat when it comes to better search engine rankings.
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UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
Creating a buzz — viral marketing
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
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In this interview, Stephan Spencer sits down with Netconcepts’ analyst Jeff Muendel, to talk about MySpace marketing tips. Learn how to utilize this social media tool to market your business, expose your brand, and make friends!
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The phrase “social media optimization” is relatively new to search. SMO is defined as: the new art of wielding tools, strategies, and influence for the purpose of gaining visibility on social media networks and websites like Digg.com, del.icio.us, reddit, NewsVine, Netscape.com, MySpace and even Wikipedia.
Neil Patel a leading practitioner of social media optimization, a top influencer at Digg.com and an eloquent speaker. In this 15 minute interview, Stephan Spencer, President and Founder of Netconcepts, sits down with Neil to talk about the most important social media sites. You’ll learn how to get there, how to determine potential risks, and what the benefits are to engaging in SMO.
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HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
